About Us
Elevate Your Fashion Game
Our Vision
To become a global symbol of elevated activewear — where fashion meets performance, and comfort becomes a statement. We envision a world where movement is celebrated, and every garment we create inspires confidence and effortless grace in daily life.
Our Mission
At Freewill Athleisure, our mission is to empower every individual to move with confidence, style, and purpose. We are committed to designing performance-driven athleisure that blends functionality with timeless elegance — encouraging a lifestyle that embraces wellness, strength, and self-expression.
Our Values
Freedom
Empowering Self-expression and movement
Sustainability
Ethical, eco-conscious and responsible
Limitless growth
Pushing boundaries, embracing challenges
Well-being
Supporting a balanced mind, body and life
Community
Building inclusivity, Love and Connection
People & Planet
Ethical responsibility for a better world
Meet the Founder
Freewill Athleisure was born from a simple yet powerful belief: that style and comfort should never be compromised. As someone passionate about both fitness and design, I wanted to create more than just a brand — I wanted to offer a lifestyle. Every collection reflects our dedication to quality, intention, and the modern individual’s need for versatility. Thank you for being part of this journey — one that’s defined by movement, elegance, and empowerment.
— Founder, Freewill Athleisure
Our Story
We celebrate ‘FreeWill’ — the choice to move, to break limits, and to express who you are. Designed for the modern man and woman who values both performance and style — the dawn runners, the studio regulars, the late‑night creators, the travel geek who need kit that performs and comforts in equal measure.
Every piece blend soft‑tech fabrics and purposeful construction: stretch that returns, seams that disappear against the skin, and silhouettes that move without asking for attention. Crafted with high quality performance materials built to last and feel like a second skin.
At Freewill Athleisure, we believe that true freedom extends beyond personal empowerment. Freewill is more than a label. It’s a practice: choose boldly, move freely, and express who you are. We pair performance with purpose, AED 15 from every purchase goes to community programmes that expand access to social welfares. Small actions, measurable impact. This is a reminder that a small contribution from each of us can help us creating a better future for all.
When you wear Freewill Athleisure, you’re not buying clothing; you’re choosing how you move. Choose boldly. Move freely.
